Marketing Manager, Events (REF 1242)
- South London
- Up to £60,000 DOE + Commission (£80,000 OTE)
Are you a strategic and creative marketing professional with a passion for events? Join a dynamic, fast-growing startup that connects exhibitors and visitors through engaging, high-impact trade events.
As the Marketing Manager, you’ll play a pivotal role in driving attendance, engagement, and revenue by developing and executing innovative marketing campaigns, fostering strategic partnerships, and overseeing event execution.
Your responsibilities:
- Develop and implement marketing strategies to boost visitor and exhibitor attendance.
- Lead multi-channel campaigns, including trade press, email, digital ads, and influencer collaborations.
- Explore innovative marketing tactics such as guerrilla marketing, forums, blogs, and social media engagement.
- Build and manage partnerships with key industry players to enhance exposure.
- Align marketing efforts with exhibitor acquisition, working closely with the sales team.
- Oversee digital marketing content and ensure consistent messaging across platforms.
- Represent the company at trade shows, industry events, and networking functions, maximising potential during your visit.
- Support exhibitor onboarding alongside the commercial team.
- Monitor and analyse visitor and exhibitor satisfaction to optimise future events.
- Troubleshoot challenges related to visitor registration, technology, and engagement.
- Contribute to business development initiatives and market positioning strategies.
What success looks like:
- Increased event attendance.
- Higher exhibitor participation and revenue growth.
- Improved visitor and exhibitor experience.
- Data-driven campaign effectiveness, measured through analytics and conversion rates.
Who you are:
- Experienced in event marketing, trade fairs, or B2B marketing.
- Analytical and numbers-savvy with strong problem-solving skills.
- A creative thinker with a hands-on, adaptable approach.
- Comfortable in a fast-paced start up environment.
- Willing to travel frequently to industry events and trade shows.
Your experience & skills:
- Degree in Marketing, Business, or a related field (preferred but not essential).
- Strong numeracy and analytical abilities.
- 3+ years of marketing experience in events, trade shows, or related fields.
- Excellent communication and project management skills.
Diversity & Inclusion: ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.
